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From Arcade Fire to the Super Bowl: Q&A with Moment Factory’s Sakchin Bessette
With clients like Jay-Z and events like the Super Bowl Halftime Show, Montreal-based Moment Factory knows how to entertain. We spoke with founder Sakchin Bessette about the multimedia events company...
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Making Amazing Things Happen: Q&A with C.C. Chapman
With a podcast, a blog, a web TV series and two books, content marketing entrepreneur C.C. Chapman has turned himself into a truly multiplatform brand. We spoke to him about the power of podcasts and...
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The Future of Retail is Virtually Here: Q&A with Brandfire’s Rob Levy
This month Canadian advertising agency Brandfire collaborated with IMA Outdoor Inc., Mattel and Walmart Canada to create one of the first virtual toy stores in North America. We spoke with Brandfire...
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Custom Content Comes to Random House: Q&A With Hazlitt’s Christopher Frey
Random House Canada launched online magazine Hazlitt last summer as part of its digital strategy overhaul. We spoke with Editor-in-chief Christopher Frey about the magazine and how custom publishing...
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Social Media’s Secret Sauce: Q&A with Grip’s Eric Vieira
Toronto-based ad agency Grip Limited made headlines in December for its Eau de Pizza Hut perfume, and it all started with one little Facebook comment. We spoke to Business Director Eric Vieira about...
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Inside Hamilton’s Social Media Disaster: Q&A with Dialogue Partners’ Stephani...
Ottawa-based PR firm Dialogue Partners was forced to shutter its “Our Voice. Our Hamilton.” social media campaign three days after launch. It all went wrong with a single tweet. We spoke to Managing...
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Copyright in Canada: Q&A With Michael Geist
Canada’s new copyright act is ushering in a new era for media brands. We spoke with Ottawa University professor Michael Geist, Canada’s leading internet law expert, about what Bill C-11 means for...
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The Art of Brand Collaboration: Q&A with Andrew Davis
Marketing consultant Andrew Davis has been educating brands about the power of partnerships for over a decade. Now he has put that wisdom into words with his new book, Brandscaping. We spoke with him...
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Content That’s Good For You: Q&A with Vitamin Daily’s Sarah Bancroft
Vitamin Daily was launched as a blog in 2004 and has since grown to become Canada’s pre-eminent women’s lifestyle magazine on the web. We spoke to co-founder and editor-in-chief Sarah Bancroft about...
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Building a Digitally-Native Media Brand: Q&A with SAY Media’s Kim Kelleher
Last summer Kim Kelleher left her post as Time magazine’s worldwide publisher to serve as president of digital publishing company SAY Media. We spoke to her about making the transition from print to...
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